How Contractors Can Close More Jobs with Financing Options
- Construction Champions Podcast
- 6 days ago
- 2 min read
Most contractors don’t lose jobs because of poor craftsmanship, they lose them before the first nail is ever driven. The culprit? The price conversation.
In this episode of the Construction Champions Podcast, host Ron Nussbaum talks with Christopher Scoville, Founder & CEO of IMPROVIFI, about how the right financing options can turn sticker shock into a signed contract.
Christopher explains why financing isn’t just about helping clients afford the job, it’s about equipping contractors to sell with confidence.
Why Contractors Lose Deals at Price
The moment you drop the number, you can see it in the client’s eyes, the hesitation, the second-guessing. Even if they love your proposal, price alone can send them running to cheaper (and often less capable) competitors.
Christopher calls this the “silent deal killer”. It’s not about the value of your work, it’s about the lack of choice at the point of sale.
Why Multi-Lender Financing Changes Everything
IMPROVIFI’s multi-lender platform allows contractors to present multiple financing options instantly. Instead of forcing a client to seek their own loan or drain their savings, you can show them payment plans and approval paths right on the spot.
The benefits go beyond convenience:
Higher approval rates by matching the client with the right lender
Faster closes because you remove the financial roadblock instantly
Better customer experience that positions you as a full-service contractor
Financing as a Sales Strategy, Not a Last Resort
Christopher is clear, financing shouldn’t be an afterthought.When positioned correctly, it becomes a core part of your sales pitch, making the investment in your services feel approachable and attainable.
Instead of, “Here’s the price, and oh, we offer financing if you need it,” it should be, “Here are three ways you can comfortably afford this project.”
That shift turns you from a contractor hoping for a “yes” into a partner guiding the client toward one.
Changing the Conversation for Good
By integrating financing into the start of the sales process, contractors can:
Keep clients from walking at the price stage
Increase their close rate without lowering their prices
Build stronger trust by removing financial uncertainty
Final Word
If you’ve ever lost a dream client because of budget concerns, it’s time to rethink your approach. Financing is more than a payment plan, it’s a sales enabler.
Christopher Scoville’s advice is clear: Don’t just quote jobs. Give your clients the confidence to say yes.
Guest Info
Name: Christopher Scoville
Company: IMPROVIFI
Title: Founder & CEO
Website: improvifi.com
Main Topics Covered
Why contractors lose deals at price, not execution
How multi-lender financing improves client approval rates
Financing as a core sales tool
Changing the sales conversation from cost to comfort
How to integrate financing without slowing the sales process
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