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How Contractors Win at SEO and AI-Driven Search in 2025: Lessons from Bob Clark

Search isn’t what it used to be.


If you’re a contractor who’s relied on your website, referrals, or a few online reviews to keep the phone ringing, it’s time to rethink everything. Bob Clark, founder of Contractors Partner, joins the Construction Champions Podcast to explain why Google is changing, how AI is reshaping search, and what contractors must do now to stay visible in 2025 and beyond.


From Homebuilding to SEO Expert

Bob didn’t come from marketing. He’s a third-generation homebuilder who got tired of bad marketing advice and decided to figure it out himself. Today, he runs a successful digital agency helping trades businesses get found and get leads.

He’s seen the game change, and he’s here to break it down without the fluff.

"Most contractors think they need to outsmart Google. What they really need is to out-care their competition."

The Rise of AI in Search (and What It Means)

Google’s new AI Overview is replacing traditional search results. Instead of ten blue links, customers are getting summarized answers, pulled from trusted sources.

That means:

  • Less space for traditional SEO rankings

  • More competition for fewer clicks

  • Greater importance on authority and brand visibility


Bob explains why being "good enough" is now a recipe for invisibility.


How Contractors Can Still Win

It’s not all doom and gloom. Contractors who act now can thrive.

Bob lays out a clear plan:

  • Local SEO still works — if done right

  • Consistent content builds trust and authority

  • Video and long-form answers are how AI decides who’s legit

  • Reputation matters — reviews, brand mentions, and visibility across platforms

"You don’t need a perfect website. You need a real brand presence that shows up everywhere customers are."

The SEO Mistakes to Avoid

Bob calls out common traps:

  • Falling for cookie-cutter SEO packages

  • Ignoring your Google Business Profile

  • Thinking one blog post a month will move the needle

  • Expecting fast results with no long-term strategy


Build Your Brand, Not Just Your Backlog

Bob’s biggest point? SEO is no longer just about keywords. It’s about branding, consistency, and showing up in the places your customers are searching, even if it’s AI-generated.


This episode isn’t just about marketing. It’s about survival in a changing world.


Take Action Before You Disappear

If your business depends on being found online, the time to adapt is now.

BuilderComs helps construction pros systematize communication, deliver a better client experience, and stay competitive in a world full of noise. Combine that with the right marketing and you become unstoppable.

Learn more at BuilderComs.com


Guest Info:

Watch today!



How Contractors Win at SEO and AI-Driven Search in 2025: Lessons from Bob Clark

How Contractors Win at SEO and AI-Driven Search in 2025: Lessons from Bob Clark


construction SEO, contractor marketing, AI-driven search, Bob Clark, Google AI Overview, Contractors Partner, BuilderComs, contractor branding, local SEO for trades, SEO tips 2025



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