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Marketing in Construction Is Broken Here's How to Fix It

  • Writer: Construction Champions Podcast
    Construction Champions Podcast
  • Aug 11
  • 2 min read

Most contractors don’t have a marketing problem, they have a messaging problem.


Marketing in the construction industry is often hit-or-miss. Ads don’t convert. SEO doesn’t rank. Websites don’t work. And most contractors assume marketing just doesn’t work for their business.


But according to Paige Wiese, the problem isn’t marketing, it’s how we’re doing it.

In this episode of the Construction Champions Podcast, Paige, founder and CEO of Tree Ring Digital, lays out a brutally honest roadmap to fix broken marketing systems and build strategies that actually help contractors grow.


Marketing Without a Message Is Just Noise

Paige sees it all the time: contractors hire agencies to do SEO or ads without having the basics in place.


"Before you spend a dollar on marketing, you need to understand who you are, what you stand for, and how to talk to your customer. That’s your brand voice."


If your messaging is unclear or inconsistent, even great campaigns won’t convert. The customer won’t connect.


Set It and Forget It? Forget That.

Too many contractors get sold on hands-off marketing. The problem? Marketing is never one-and-done.


Paige explains:

  • SEO needs monthly content and updates

  • Ad performance requires ongoing testing

  • Your messaging should evolve as your business does


She advocates for marketing systems that are monitored, refined, and always tied back to the customer experience.


What You Must Have Before You Spend

Paige shares the essentials every contractor needs before putting money into paid marketing:

  • A clear website with defined services and value proposition

  • A unique brand voice that speaks to your ideal customer

  • Active and accurate Google Business Profile

  • Consistent branding across all channels


"Being on every platform doesn’t help if you’re saying different things everywhere."


Don’t Just Show Up, Show Up With Purpose

Tree Ring Digital doesn’t just offer technical marketing services. They help contractors:

  • Define their messaging

  • Build trust through branding

  • Attract qualified leads with strategic content

  • Use marketing data to make better decisions


Instead of chasing trends or throwing money at every new platform, Paige’s team helps contractors show up where it matters, how it matters.


Stop Blaming Marketing. Start Owning the Message.

This episode is a must-listen if:

  • You’ve been burned by marketing that didn’t work

  • You want leads but don’t want to waste money

  • You know your business is great — but no one seems to notice


Paige’s advice is practical, honest, and grounded in years of experience helping trades businesses grow.


Ready to Build a Brand That Converts?

BuilderComs helps construction leaders streamline communication and build systems that serve their business growth and marketing is no different.

Learn more at BuilderComs.com


Guest Info:


Watch Today!






Marketing in Construction Is Broken Here's How to Fix It

Marketing in Construction Is Broken Here's How to Fix It


construction marketing, Tree Ring Digital, Paige Wiese, contractor branding, digital marketing, BuilderComs, SEO for contractors, construction podcast, marketing tips for trades


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